# Launching the native application

You should specify in the Program input field the complete path and name of the file that launches the native application, for example:
``'c:\\Program Files\\MyApp\\bin\\myapp.exe'``
You should notice in the example above that a single backslash character (\)is represented by two backslash characters (\\). The reason is that in the advanced macro format the backslash is a special character and therefore must be represented by a backslash + the character itself (see In the advanced macro format, rules for representation of strings, etc.).

You should specify in the Parameters field any parameters that should be passed to the native application.